Before we get into the details of business case development, it is important to understand what is a business case, why do we prepare
business cases, and how much time should we be spending on developing a business
case.
What is a Business
Case?
A business case serves as the
center piece in integrating IT governance, portfolio management processes, and
financial management processes. Business cases are an important
document in helping leadership and management understand the business value of
an investment or business opportunity. A business case is part sales and part
marketing. But it is the “business” units’ opportunity to present an
overwhelming and compelling justification for funding an investment to achieve
organization or business unit mission, goals, and objectives.
An effective business case is a multi-purpose document that
generates the support, participation and leadership commitment required to
transform an idea into reality. A business case identifies an idea, problem, or
opportunity. It provides context and content around the problem and equally
illustrates the desired objectives and outcomes. The problem and desired
outcomes are normally defined and described in terms of the business. The
business case describes how and who will be affected. The how and who typically
evolve around individual or organization behavioral changes; also know as
change management. Change management also involves the people and process
changes that would be required. The business case will breakout specific
alternatives that were examined, their associated impacts, risks, costs, and
benefits. Alternatives focus more towards a technical component contributing to
the overall business solution.
Business case development is a collaborative effort:
·
It is business driven, lead by the business or
program area that is making the proposal,
·
Information technology representative(s) form
the Office of Information Services,
·
Change management representative(s) from the
Office of Information Services, Business Process Engineering Unit,
·
Financial analyst representative(s) from Finance
Policy and Analysis,
·
Any (all) stakeholders who will be impacted by
the proposal, and to ensure approval and ongoing support
·
And a benefits sponsor.
Why Prepare a
Business Case?
The simple answer to the question of “why?” would be: 1. it makes sense, 2. it is the right thing
to do, and 3. business cases are recognized and accepted as a best practice.
Those three reasons either alone or together may not appear
to be compelling enough. Below are more concrete requirements as to “why” we
prepare business cases, founded upon statute and policy.
Governor’s Priorities and Initiatives: In response to the current budget crisis and
in support of the Governor’s priorities to “Restore Confidence and
Accountability in Government” and “Make Government Live within its Means,” the
Governor’s initiative on Regulatory Streamlining, and the activities of the Governor’s
Advisory Committee on Government and Performance and Accountability, the
Department of Administrative Services (DAS) and state agencies must do what we
can to appropriately control information technology (IT) spending and stretch
limited IT dollars.
Business cases are fundamental in identifying accountable
business or benefit owner(s), high level business performance metrics, and the
associated investment cost model.
How much time to spend on developing a business case?
General Rule of thumb: Business case time = approximately
5-10% of anticipated implementation project time. An anticipated:
- 25 day
project to implement the business opportunity = 2 days to put together a
complete but straightforward and simple business case
- 3
month project to implement the business opportunity = 9 days to put
together an appropriately detailed business case
- 1 year
project to implement the business opportunity = 1 – 1.5 months to put together
a detailed business case
- 3 year project to implement the business opportunity = 3 months to put together a comprehensive business case
Business Case Template
At a minimum, the business case shall include the following
sections:
- Executive
Summary
- Introduction
& Background
- Problem
Definition & Desired Business Goal(s) and Objectives
- Alternatives
- Assumptions
- Benefits
Estimates, and Benefit Metrics
- Cost
Estimates
- Risk
Assessment
- Financial
Analysis
- Recommendation
- Implementation
Approach/Timeline
- Appendices
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